Digital Marketing Consulting & Strategy
Let's Make Marketing Magic ✨
What I Do
Strategy
I help clients make the most of their marketing efforts. Together, we identify the most effective channels and develop strategies that align with your goals—whether it’s building brand awareness, increasing engagement, or driving conversions.
Content Creation
I'm not just a strategist—I'm a creator too. I develop and manage content across a variety of platforms, tailoring messages to fit each channel and audience. From campaign copy to digital storytelling, I bring ideas to life across web, email, social, and beyond.
Advertising
Paid media is more than boosting posts. I use data and audience insights to inform strategy, applying best practices to create campaigns that amplify reach and drive results. Whether it’s social advertising or broader digital spend, I know how to make your budget work harder.
Data Analysis
I analyze key performance metrics to understand what’s driving results and where there’s room to grow. From campaign performance to audience engagement, I turn data into insights that optimize your content and elevate your overall marketing strategy.
Workshops
My years of experience and willingness to learn new skills make me an excellent teacher and facilitator. I've helped clients increase their teams' capacity to execute a social media strategy through tailored workshops focusing on marketing fundamentals.
Hi, I'm Erica!
Strategic. Versatile. A true marketing unicorn.
Since 2019, I’ve worked across the nonprofit marketing space, blending strategy, storytelling, and execution to drive impact. I've been described as a marketing unicorn, because I do it all—from content creation and copywriting to paid media, email marketing, and performance analytics. I thrive at the intersection of creativity and strategy, helping mission-driven teams maximize their reach and results. Explore my projects and resources to see how I help organizations win with purpose.
